ART DIRECTION · GRAPHIC DESIGN
Comprehensive brand guideline and asset library
Social Mavens came to me in need of a new brand guideline. They were looking to ensure their messaging and branding were consistent across all media. Working with their existing assets, I set standards for logo sizing and usages, brand fonts and colors, brand images and messaging, and created several new assets to enhance their designs. With these new standards in place, I developed a comprehensive style/brand guide for their entire team to use and an easy-to-navigate asset library that their in-house creative team can update in the future.