Erin McMahon

ART DIRECTION · GRAPHIC DESIGN

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    Social Mavens Guide

    SOCIAL MAVENS

    Comprehensive brand guideline, asset library, and new website landing page

    Social Mavens Stationery

    Social Mavens came to me in need of a new brand guideline. They were looking to ensure their messaging and branding were consistent across all media. Working with their existing assets, I set standards for logo sizing and usages, brand fonts and colors, brand images and messaging, and created several new assets to enhance their designs. With these new standards in place, I developed a comprehensive style/brand guide for their entire team to use and an easy-to-navigate asset library that their in-house creative team can update in the future.   

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    © 2021 Erin McMahon

    Philadelphia, PA

    erinmcmahondesign@gmail.com

    603.340.0425

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