ART DIRECTION · GRAPHIC DESIGN
BOSTON DREAM STUDIO
Logo design and corporate identity for a nonprofit marketing firm aimed at helping small businesses and entrepreneurs.
Boston Dream Studio is a new philanthropic marketing firm aimed at helping entrepreneurs and small businesses in underserved areas of Boston. The client wanted a "cool and modern" logo that elicited feelings of trust and prosperity.
For this project, I designed this logo by creating a simplified illustration of the Magician tarot card. When read upright, the Magician card symbolizes willpower, desire, skill, concentration, and resourcefulness, all of which align directly with the Boston Dream Studio brand archetype. In addition to designing the logo, I also created a brand guideline, bespoke patterns, and icons to be used across all media.